Tuesday, October 21, 2008

Percentages of video you watch

Here are some numbers released by U.S. video organizations that stream video.

Movie/TV Trailers/Previews
48% past 30 days
77% Total

News/Commentary/Sports
51% past 30 days
75% Total

Amateur/Homemade Video
46% past 30 days
67% Total

Music Videos
33% past 30 days
63% Total

Commercials/Advertisements
27% past 30 days
48% Total

Full Length TV Shows
14% past 30 days
26% Total

Concerts
6% past 30 days
15% Total

Full-Length Movies
6% past 30 days
15% Total

Other Video Clips/Video Podcasts
40% past 30 days
62% Total

Source: Ipsos Insight, March 2007

Visual Media Concepts strength and vision is creating "Other Video Clips/Video Podcasts".

Those percentages are right up there with the "big boys". Creating visual stories for your organization's website is one of the strongest strategies for spreading your ideas.