Tuesday, April 1, 2008

Good Numbers...Bad Numbers...Blah, Blah, Blah

OK, let's check the latest batch of new media numbers. Ready, set, go...

Reactions to In-Stream Advertising
* Stopped watching, but stayed on site
** Stopped watching, but leave site
*** Continue to watch video


Age: 18-24
* 23.6%
** 11.4%
*** 57.6%

Age: 25-34
* 37.3%
** 12.3%
*** 41.6%

Age: 35-44
* 36.3%
** 13.4%
*** 42.4%

Age: 45-54
* 36.2%
** 16.7%
*** 43.3%

Age: 55-plus
* 38.3%
** 21.2%
*** 37.2%

Impact of In-Stream Advertising
Compared to other ad units on a site

8.6% I pay somewhat less attention
9.5% Not sure
13.6% I pay somewhat more attention
24.4% I pay much less attention
36.1% I pay neither more nor less attention


Source: Burst Media Research, Dec. 2007

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