Are you convinced that this “web video” phenomenon is just a flash in the pan? Well, let’s break down the numbers. The June/July Streaming Media magazine issue offered a look into “Technology and Business Trends by the Numbers” in its bit rates column.
U.S. Online Video Viewers, the year 2003-2010 (millions)
Source: eMarketer, November 2006
U.S. Online Video Viewers as a Percent of Internet Users, by gender, 2006-2011 (%)
2006- Male: 71.2% / Female: 55%
2007- Male: 78.4% / Female: 66.1%
2008- Male: 85.5% / Female: 75%
2009- Male: 88.6% / Female: 80.1%
2010- Male: 88.7% / Female: 82.2%
2011- Male: 88.8% / Female: 84.6%
Source: eMarketer March 2007
I believe this is just the beginning of a content empowerment revolution by the public. People are now able to watch-what they want to watch and can then decide when to watch it. Digital Video Recorders (DVR and TiVo), Streaming video, iTunes (you download music, TV shows, Movies, and Podcasts), YouTube, DVD TV show box sets, and computers have all broken the chains of the television providers. No longer are we bound to our couches waiting for our favorite content. We can even skip the commercials.
So how does this relate to web video and Visual Media Concepts? Well, web video’s foot print and realm of possibilities are almost endless. Business owners can now create just about anything with relative easy and convenience. Ok, now you’re asking yourself, “Yeah, but what about the price tag?”
The real question is…can you afford not to look into creating your own content?
Visual Media Concepts is determined to make video on your website work and work well. Give us a call and change your direction.